Most brokerages talk about empowerment but bury it under fees, rules, and red tape. We flipped that script. What if your brokerage actually gave you the freedom to build your business your way, right from day one? At INITIA, we’re not here to box you in. We’re here to back you up. We welcome all agents who want to shape their own business and stay true to their values. It’s about finding your voice, finding your rhythm and building meaningful relationships that last.
“You can really tell that Initia values their agents from the warm, welcoming atmosphere. They truly have an open-door culture that welcomes agents from all backgrounds and brokerages to learn and grow together. If you ever get the chance to attend one of their events or conferences, don’t miss it! You’ll leave motivated, connected, and proud to be part of such a forward-thinking real estate community.”
— Katie Fleischer, Real Estate Agent, INITIA Ontario
We make it easy for you to start and grow your business quickly, confidently, and without the heavy costs. Every agent gets access to powerful tools and services that are entirely free:
- Personal CRM system
- Branded mobile app
- On-demand training
- Personalized webpage
- Collaborative agent community
Personal CRM System
Our Smart CRM and Lead Engine bring all your leads from any source into one centralized, intelligent platform. From first contact to closing day, everything you need to connect, nurture, and convert is in one place.
No more chasing information across five tabs. No more missed opportunities.
INITIA’s CRM automates your busywork, freeing you to focus on people, not paperwork.
Your leads can flow in automatically through:
- Lead Forwarding Email – Auto-import by forwarding leads from your sources.
- Automation Integration – Real-time syncing with flexible automation tools.
- Direct CRM Connections – Connect your lead systems straight into the platform.
- Email Routing – Set it once and let the automation do the rest.
Once inside, leads are tagged and prioritized, triggering instant notifications to help you stay organized and never miss a beat.
Branded Mobile App
The INITIA Real Estate App let’s you manage your business and your clients all from your phone.
- Live MLS access
- Doubles as your digital business card
- Free to download
- Track your clients’ search
- Direct communication
Personalized Webpage
Every INITIA agent gets a free personalized webpage, professionally designed and fully connected to your CRM. It automatically displays your active listings, captures new leads, and keeps your contacts organized, helping you stay visible and close more deals.
Use it in your bio, email signature, or social media, it’s your all-in-one digital sales engine.
On-Demand Training & Collaborative Community
INITIA is a brokerage where agents lead, grow, and thrive – together. We get it. Real estate can be unpredictable, demanding, and fast-paced. That’s why we built a culture that feels different: one rooted in community, support, and shared success. With on-demand training and a collaborative community, you’ll always have the knowledge and guidance to move forward, no matter where the market goes.
Why pay for someone else’s overhead?
With INITIA, you’ll never be stuck covering for someone else’s office space, franchise fees, or outdated systems. We keep things simple and transparent:
- $0 monthly fees
- $400 per deal
- $6,800 annual cap
And if you’re wondering about hidden fees – there aren’t any.
Once you reach your cap, you keep 100% of your commissions for the rest of the year. That means your hard work stays where it belongs – in your pocket. Every single year. For Life.
Curious how much more you could save?
Try our Savings Calculator to compare your current brokerage’s splits and fees with INITIA’s agent-first model – initia.ca/joinus
Starting your business is easier and more affordable than you think.
If you’re ready for a fresh start with a brokerage that puts agents first, reach out today for a free, no-pressure consult.
Learn more: initia.ca/joinus
