By: Jennifer Montes Martinez
When I began my journey in real estate, I was looking for more than just a brokerage — I wanted a place where I could grow, be supported, and turn bold ideas into reality. Joining INITIA Real Estate was exactly that move.
What truly sets INITIA apart is the culture of collaboration and the strength of its leadership. Jonathan, our broker, is incredibly knowledgeable and responsive. Whether I’m navigating a complex deal or just need clarity on a clause, he’s always there to support me with practical, thoughtful guidance. That kind of leadership gives agents the confidence to take risks, dream big, and focus on what really matters: serving our clients well.
INITIA Colombia: The Vision
One of the most exciting things I’m involved with right now is the INITIA Colombia project — a strategic step toward expanding INITIA’s brand internationally. And this isn’t uncharted territory — INITIA already has a successful office in Mexico, which has proven the demand and opportunity for Canadian-led real estate services in Latin America.
The Colombia expansion is a natural next step. We’re seeing a growing trend: Canadians are looking south. With its beautiful weather, vibrant culture, incredible food, and a much lower cost of living, Colombia is becoming a top destination for snowbirds, digital nomads, and investors alike.
The phrase I keep hearing is, “your money just lasts longer there.” And it’s true — for many Canadians, buying property in Colombia isn’t just about escaping winter. It’s about lifestyle, value, and long-term opportunity.
Through INITIA Colombia, we’re building a trusted, streamlined pathway for Canadians who want to explore property ownership abroad — and I’m proud to be one of the people who can personally guide clients through the process, from search to closing.
Why INITIA?
What drew me to INITIA is what continues to keep me here:
- A modern brand with a clear vision
- Industry-leading tools and marketing
- The freedom to build your business while being part of something bigger
- A team culture that’s built on support, not competition
- Leadership that’s invested in your success, every step of the way
- A global mindset, with proven success already in Mexico — and soon, Colombia
INITIA isn’t just where I work — it’s a platform for growth, for dreaming bigger, and for building something that lasts. I’m grateful to be part of this incredible community and even more excited for what’s ahead — in Canada, in Colombia, and beyond.
We’re not just selling homes. We’re opening doors — around the world.
